AN INTERVIEW WITH LARA FRANKS FROM MOONWAKE ORGANICS
Why did you start your business or take the role that you're in now?
It was a really quiet time of year in my 9-5 office job and I was yearning for some more creativity in my life. I would sit there and imagine really elaborate business plans to pass the time. Some were silly, some were pretty good, but none of them were really me. All I was interested in was coming up with something that could be my own and hopefully make me rich quick. What a dream! The funny thing is, what would later become my business plan was actually under my nose the entire time. I had always made my own natural beauty and wellness products at home for myself, or family, but never thought to sell them.
One day, during the lull at work, I was wearing one of my roll on remedy oils and someone said to me “oh I love the smell of that, what is it and where can I get some?” Ding! It was a lightbulb moment. Of course! This is what I should be doing because this is something I’m truly passionate about. It was in that moment the beginnings of Moonwake Organics was born.
What inspires you and gets you out of bed in the mornings?
Nature inspires me. Getting up and outside and breathing in the fresh air. I feel my happiest surrounded by nature which is why I use nature in my products. The benefits it has to your overall wellbeing is second-to-none.
What's been the best lesson you've learned in business or your career and why?
The best thing I’ve learnt is that you can’t know everything. If you want to have your own business, then sure, you need to understand a bit about it before jumping in the deep end, but you will also need to be comfortable with learning as you go. I highly recommend joining business groups on social media, or going along to business events. Networking and connecting with likeminded people has helped me a lot and I’ve gained some really awesome friendships too.
What does the future look like for you?
In the new year I’d love to get out on the market scene and to festivals to share Moonwake Organics with a wider audience, but also to be able to sell face to face and meet all the wonderful people interested in my products. I’m also looking forward to opening up shipping Internationally, Australia watch this space!
What's one piece of advice you'd give other women in business or in their careers?
Stay true to yourself and your message. It’s so easy to compare what you’re doing to others, especially with social media and so many options just a click away. I totally did this in the beginning and still sometimes think “oh I should have done it like that”, but honestly, you’ll never get anywhere if that’s your mindset.
Just do you.
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