AN INTERVIEW WITH KATIE QUIRK COMMUNICATIONS
Why did you start your business or take the role that you're in now?
I spent the best part of a decade working in PR and media and events agencies, but after having my daughter Madeleine in January 2018, I decided that the all-consuming nature of agency life wasn’t compatible with the experience of early motherhood I wanted to have. So, I walked away from the professional world I had known and loved and thrived in for so long, and for the next nine months, collaborated with other sole operators in a freelance capacity.
After reestablishing my confidence as a professional and finding my feet balancing the working-mum life, I decided to take the leap and go out on my own in October 2019. The idea to launch Katie Quirk Communications wasn’t a new one, but I felt that I finally was in the right place, with the right mindset and depth of network to do it well (or at least give it a fair crack with no regrets).
Starting my own consultancy has given me the opportunity to effectively manage my time while still prioritising my most important role as “Mummy”; I’ve also been able to build a portfolio of clients having total executive power as to the brands and businesses I choose to work with.
What inspires you and gets you out of bed in the mornings?
My greatest achievement in life is, and will always be, my daughter. She inspires me with her unbridled joy, enthusiasm, curiosity and fearlessness; she makes me want to be the best version of myself every day, in life and in business. It's also important to me for her to observe from a young age, especially as a girl, that having faith in her capabilities is priceless and nurturing the self-belief in what she has to offer the world will take her far. I never want her to feel intimidated by anyone telling her she can't do something or that it's always necessary to sacrifice things that are sincerely important to her if she wants to be successful in both a professional and personal sense.
What's been the best lesson you've learned in business or your career and why?
It sounds so cliche but...trust your gut. Always. Your heart can lead you astray. Your head can lead you astray. But that little feeling that fizzles inside when you are doubting or second guessing something is totally autonomous in its feedback. Don't ignore it or debate it.
What does the future look like for you?
The future of KQC is all about steadily building a client portfolio, with a focus on working and collaborating with women-run businesses and clever start ups that have the capacity to positively impact the community (whether it be in the NFP, education, social or environment space). Above all, as an "extroverted empath", building and nurturing genuine client relationships is extremely important to me and I value human connection and kindness above all things.
What is your boldest move to date?
Definitely launching Katie Quirk Communications.
What's one piece of advice you'd give other women in business or in their careers?
Set goals, but don't be too rigid; a huge part of running your own business is embracing the opportunity to pivot when necessary and also acknowledging when you need to change your approach or forge a completely different path.
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