AN INTERVIEW WITH KATE JOHANSSON FROM KOJA
Why did you start your business or take the role that you're in now?
What inspires you and gets you out of bed in the mornings?
What's been the best lesson you've learned in business or your career and why?
Trust myself! I used to look at anyone in business and think ‘they're so smart’ and once upon a time would have listened to advice from anyone I believed was successful. I’ve realised while people may know their own business and industry well, it doesn’t mean they can give the right advice for my business in our industry. Their advice might not be relevant and most importantly, as my confidence grew, I realised my own experience and passion meant I knew my business best and should trust my instinct.
What does the future look like for you?
Continuing to provide real food and have a real impact on people's health. Financial success will never be my primary motivator, though understandably business success does allow me to do more - innovate more, create more products and reach more people.
It’s not about taking over the world to make millions, it’s about taking over the world to educate millions, to help people make better choices and live better lives. I hope I’m growing this business and living my passion everyday for a long time to come.
What is your boldest move to date?
I believe it’s bold to admit when somethings not working and have the flexibility and strength to change it. This was not only the case for me turning down Shark Tank but also reviewing my own products. For example, not all ranges will be a hit or even commercially viable, like my salad toppers, which I discontinued after less than a year in market.
What's one piece of advice you'd give other women in business or in their careers?