AN INTERVIEW WITH JOVANA VUKELIC FROM APHASE – ARNAonline

AN INTERVIEW WITH JOVANA VUKELIC FROM APHASE

Why did you start your business or take the role that you're in now? 

I started Aphase in Feb 2019. I had a lot of designer bags that my friends would borrow. I also didn’t like wearing the same bag out at every event. That’s when I came up with the idea to create Aphase as it’s just A-phase we go through. I wanted to empower women and make them feel good without the big price tag attached with purchasing a designer bag. Hiring a designer bag is much cheaper and also better. Borrow. Return. Repeat.

Aphase interview with ARNAonline women leaders, work and laptop bags for women

What inspires you and gets you out of bed in the mornings? 

My parents. My grandmother who unfortunately has passed away. They are the most strongest and inspiring people which I look up to. My parents have also supported me my whole life so I would love to give back to them.

What's been the best lesson you've learned in business or your career and why? 

In business, I would say always trust your gut instinct. Don't let anyone stop you from dreaming! I've learned that you need to listen to yourself, don't question yourself, and to believe in yourself. You know what your goals are and only you can push yourself to get there!

Aphase interview with ARNAonline women leaders, work and laptop bags for women

What does the future look like for you? 

The world is my oyster!

What is your boldest move to date? 

Featuring on Studio10!

What's one piece of advice you'd give other women in business or in their careers? 

Don't second guess yourself! You are amazing!

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