Catherine van der Meulen is a Global Business Strategist focused on Sustainable Business Models creating strategies in Businesses to support growth and drive innovation.

Why did you start your business or take the role that you're in now? 

After leaving our family business to have children I did a business coaching course and a business degree and decided to utilise my knowledge developed in the family business combined with my new knowledge of the world and the future of business, to support businesses to create growth with purpose.

What inspires you and gets you out of bed in the mornings? 

Knowing that the work I am doing has a strong purpose and a reason for being beyond profit and that I can inject all the additional income into meaningful global projects and adventurous travel.
Catherine van der meulen headshot

What's been the best lesson you've learned in business or your career and why? 

To always work with businesses that are values aligned. The relationship much like a marriage won't last and be sustainable if they are too varied.

What does the future look like for you? 

Ultimately I have a dream to work with the UN. I have been connected with lots of people at the UN in various roles and agencies this year to gather as much information as possible and plant my seeds. It is starting to take shape.

What's one piece of advice you'd give other women in business or in their careers? 

Build a business or a career that puts you first as our life are our days in miniature and there are too many great things to be doing to live a mediocre life.

Check out the Think Business website here. 

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